Gorjan Lauseger (left) and Petter Hollström (right)

This young designer label was just an experimental project of Petter from the beginning.
Getting influence from a well known scent master, he attempted to create a fashion designer label with a specific scent as its unique identity,
it was named “Odeur”, meaning smell in French.
This scent has penetrated into the fabric. Later, Gorjan who was a fashion stylist joined the cooperation,
which makes the brand more outstanding in fashion styling.

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